Getting Back to the Roots of Social Justice

  • Essential Common Future

Jun 30, 2022 Cristina Diaz-Borda

A June spotlight on the economic justice stories we still need to tell within the context of Juneteenth and the fight for LGBTQ+ rights

During the month of June, we see the national commemoration of several movements and communities, like LGBTQ+ Pride and Juneteenth. We also use this time to reflect on what has been done since June of 2020, where there were world-wide protests for Black Lives, conversations on race, and, somewhat empty corporate commitments.

However, as these movements gain awareness and acceptance, we also see them being commercialized and stripped of their original significance. Companies — all too happy to use rainbows, parade appearances, and more to market to LGBTQ+ people — turn around and actively donate campaign funds to politicians who would strip them of their rights. This parallels closely with the beginnings of the commercialization of Juneteenth. Companies that target and sell expired goods in BIPOC communities now sell Juneteenth decor, using commemoration as cover for their exploitation.

This commercialization hides past and present economic injustices and can disconnect many of us from the history that makes our work necessary. And as a majority women, BIPOC-led organization, we have the added work of holding how these issues affect us personally, while needing to show up for our colleagues and our community.

In this newsletter, you’ll read about the parallels between Juneteenth and Pride’s commercialization and how the origins of Juneteenth propel our work. You’ll also learn about how we navigate the challenge of speaking up as an organization when issues can affect us so deeply.

With Love,

Narratives to Build Collective Economic Power

In Narratives to Build Collective Economic Power, our series with Nonprofit Quarterly, community wealth builders from our network write about how their work challenges conventional narratives and offer new ways of thinking about who can be owners in our economy.

Do you know an experienced storytelling professional excited about reimagining the systems and narratives that shape our economy? Common Future and Imperative 21 are seeking an individual or team to serve as Editor-in-Chief of a new narrative platform exploring how business, finance, and policy can accelerate our transition to a just economy. This person/team will lead three prototypes of a comms vehicle to inform the winning strategy to launch a regularly produced product in January 2023. Proposals due by 7/15.
Learn more and apply.

We hope you’ll take this time to reflect with us and share what we’re doing to create a more inclusive economy. Like the stories you read? Share them with your network on social and be sure to tag @commonfutureco. Want updates like this directly in your inbox? Click here to sign up for our monthly newsletter.


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